M&M's WORLD, LEICESTER SQUARE

The basement of W Hotel in Leicester Square is invaded by the M&M characters and their chocolate. The ground floor, a mezzanine and two underground levels are packed with M&M chocolate, characters and branded stuff, everything from umbrellas, fridge magnets, ear phones and mini slot machines to towels, blankets and clothing for both children and grown ups. Here you can fill up your own bags wiht different colours of chocolate or go to the "lab" where you can mix your own collection and have it packed in the original M&M packaging.

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